Geodemographic Profiling

Geodemographic Profiling – Categorising people into groups due to social class.

Collective identities: A notoriously abstract concept. This focuses on the use of the concept in the literature on social movements and offers overview.

Firstly, we’ll start on the term “Metrosexual” what does it mean?

Metrosexual men are men who prioritise on how they look and an example of this is the film American Physco; and this film is based upon a metrosexual man who deeply cares on how he looks and it has a mental effect on him and he ends up becoming a murderer.

Another example of Geodemographic profiling is people categorised as “Hipsters”. Hipsters are people who have a unique way of dressing/acting and even behaving.

An example of a Hipster is Nathan Barley impersonation Hipsters on a TV programme. He defined Hipsters as a few things; and these were seen as “cool” by others, clueless (idiots) and lastly vulnerable in some ways because they seem to have a different way of thinking compared to others.

The message being implied from this programme is that they are known as “rise of the idiots” and this means that they just look silly and definitely don’t look cool; they just look silly and embarrassing.

Why are they recognised as idiots? This is because they are most recognised for their wearing baggy jeans below their bum, which looks hideous, they have stupid crazy haircuts and hair colour and lastly they simply just have no common sense because they have a different way of thinking.

My next point is about the term ‘narcissism’ and this is self-obsessed people who don’t care or think about anyone but themselves making them extremely selfish and this leads to them not knowing anyone else’s birthdays, or names and other things which are vital for a person to know. Narcissism in my opinion is similar/connected to metrosexual-ness apart from narcissism can be labelled for both men and women.

Trust-afarians – These are usually white people who are from a wealthy part of England such as London who have wealthy parents, meaning that they have no worries because they don’t pay/contribute towards anything. They tend to make themselves look poor yet they’re not only to gain credibility or ‘street-cred’. Also devoted to be stingy with money and have it all to them. They smoke marijuana because, well they can and also tend to have dread-locks so they are easily recognised.